The irony of job search advice: There’s so much available that you don’t have to spend more than four seconds Googling before you land on some nugget of wisdom or another.
Yet, at the same time, there’s so much available (some of which completely contradicts other advice you’ll find) that it can easily overwhelm you. Which, in fact, is probably the exact opposite outcome you’re looking for when you go looking for genuinely useful help.
So let’s do this: Let’s focus on a short list of sound, timeless job searching tips that’ll help you fine-tune your strategy so that you may sail through the process (or at least cut out some of the unnecessary time and frustration).
1. Make Yourself a “Smack-in-the-Forehead” Obvious Fit
When you apply for a job via an online application process, it’s very likely that your CV will first be screened by an applicant tracking system and then (assuming you make this first cut) move onto human review. The first human eyeballs that review your CV are often those of a lower level HR person or recruiter, who may or may not understand all of the aspetcs of that job for which you’re applying.
Therefore it helps if you to make it very simple for both the computer and the human to quickly connect their “Here’s what we’re looking for” to your “Here’s what you can walk through our doors and deliver.”
Bonzo Jobs Tip
Study the job description and any available information you have on the position. Are you mirroring the words and phrases in the job description? Are you showcasing your strengths in the areas that seem to be of paramount importance to this role? Line it up.
2. Don’t Limit Yourself to Online Applications During Your Job Search
You want that job search to last and last? Well, then continue to rely solely on submitting online applications. Don’t stop once you apply online for that position. Start finding and then endearing yourself to people working at that company of interest. Schedule informational interviews with would-be peers. Approach an internal recruiter and ask a few questions. Get on the radar of the very people who might influence you getting an interview.
Bonzo Jobs Tip
By lining up with people on the inside of the companies at which you want to work, you will instantly set yourself apart. Decision makers interview people who come recommended or by way of a personal referral before they start sorting through the vast array of CV’s that arrives by way of the ATS.
3. Remember That Your CV (and LinkedIn Profile) Is Not a Tattoo
Yes, your new CV is lovely. Your LinkedIn profile, amazing. However, if they don’t position you as a direct match for a particular role that you’re interested in, don’t be afraid to change wording and focus, switch around key terms, and swap bullet points in and out. Your CV is not a tattoo, nor is your LinkedIn profile. Treat them as living, breathing documents throughout your job search (and career).
Bonzo Jobs Tip
If you’re a covert job seeker, remember to turn off your activity broadcasts (within privacy and settings) when you make edits to your LinkedIn profile. If your current boss or colleagues are connected to you on LinkedIn, they may get suspicious about all the frequent changes.
4. Accept That You Will Never Bore Anyone Into Hiring You
Don’t get me wrong—you absolutely must come across as polished, articulate, and professional throughout your job search. However, many people translate this into: Must. Be. Boring.
Wrong, wrong, wrong. Realize that few people get hired because they had perfect white space on their cover letters, memorized all of the “correct” interview questions or used incredibly safe, common phraseology (i.e., clichés) throughout their CV. All of this correctness is going to make you look staged and non-genuine. Instead, give yourself permission to be both polished and endearing. Memorable, likable candidates are almost always the ones who go the distance.
5. If You’re Not on LinkedIn, You Very Nearly Don’t Exist
Considering that more than 90% of recruiters use LinkedIn as their primary search tool, this is not an understatement. If you’re a professional, you need to not only be on LinkedIn, you need to be using it to your full advantage. Don’t believe me? Think about it this way: If tomorrow morning, a recruiter logs onto LinkedIn looking for someone in your geography, with expertise in what you do, and you’re not there? Guess who they’re going to find and contact? Yes, that person’s name is “not you.”
Bonzo Jobs Tip
If you figure out how to harness the power of no other social media tool for job search, figure out LinkedIn. It’s (by far) the best resource we have available today for career and job search networking, for finding people working at companies of interest, and for positioning yourself to be found by a recruiter who has a relevant job opening.
And finally, remember that the interviewer cares much more about what you can do for them than what you want out of the deal. Certainly, they’re going to care a bunch about what you want once you establish your worth. But during the interview, you must demonstrate why you make business sense to hire, period.